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Search Engine Optimization


What is SEO?

SEO (Search Engine Optimization) is a set of strategies, techniques, and tactics used to increase the visibility of a website on search engines. The better a website’s SEO, the more traffic it receives. The primary goal of SEO is to attract more organic (free) traffic to a site by achieving higher rankings on search engines.

How is SEO Work Done?

SEO work consists of a series of steps aimed at improving a website’s organic search engine rankings. Here are the general steps of an SEO work:

Site Analysis and Evaluation: The first step is to understand the current SEO status of your website. This analysis, performed using various tools like Google Analytics, Google Search Console, and SEO analysis tools, evaluates factors such as website speed, URL structure, internal linking, content quality, keyword usage, external links, and many more.

Keyword Research: This step is done to identify the most relevant keywords and phrases related to your business or website content. Keyword research helps you understand what you should focus on to better serve your target audience.

Content Creation: Once the keywords are identified, you can create high-quality content focused on these keywords. Content can include optimizing each page of your website as well as blog posts, articles, guides, and other types of content.

On-Page SEO Optimization: This means optimizing your pages’ titles, meta descriptions, content, and HTML code (e.g., header tags, meta tags). This step also includes optimizing the file names and alt text of your images, internal linking, and improving the user experience.

Technical SEO: This involves optimizing your website’s speed, mobile-friendliness, site architecture, security, sitemaps, robots.txt file, and other technical factors.

Off-Page SEO: This often includes building backlinks (getting other websites to link to your site). This increases the authority and credibility of your website, which typically results in higher search engine rankings.

Performance Evaluation and Monitoring: SEO doesn’t end once it’s done. It’s important to monitor and regularly assess the performance of SEO. Tools like Google Analytics and Google Search Console can help you track your traffic, rankings, and conversion rates.

Each of these steps requires a specific skill set and expertise, and SEO is often done by an SEO expert or agency to achieve its full potential. However, you can start your own SEO efforts by learning some basic SEO techniques.

What is On-Page SEO?

On-Page SEO, also known as On-Site SEO, refers to the optimization techniques applied directly to a website to improve its search engine rankings. Essentially, the goal of on-page SEO is to make a website and its content as understandable as possible to search engines and users.

On-page SEO encompasses several different factors:

Keyword Usage: Using the right keywords in your content is crucial. Keyword research helps determine which words and phrases content will be built around.

Headings and Subheadings: Headings and subheadings (H1, H2, H3, etc.) define the structure of the content for both users and search engines. Keywords should be used in these headings.

Meta Descriptions: Meta descriptions provide information to search engines about the content of a page and are displayed in search results. Each page should have a unique meta description, and keywords should be used in these descriptions.

URL Structure: Having clear and understandable URLs (web page addresses) is important for both search engines and users. Ideally, the URL should include a keyword related to the page’s topic.

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Internal Linking: Internal links are links from one page on your website to another. A well-structured internal linking system provides information about your site’s structure to search engines and makes it easier for users to navigate your site.

Image Optimization: It’s important that the file names and alt text (alt tags) of images are clear and understandable. Additionally, image sizes should be optimized to avoid negatively impacting page load speed.

Content Quality: High-quality, original, and valuable content is appreciated both by search engines and users. It can improve search engine rankings and encourage users to spend more time on your site.

When all these factors come together, the goal of on-page SEO is to make a website more useful, understandable, and valuable for both users and search engines.

What is Off-Page SEO?

Off-Page SEO, factors outside of a website that impact its search engine rankings. Essentially, the goal of off-page SEO is to enhance a website’s reputation and authority on the internet.

The main component of Off-Page SEO is typically backlinks. Backlinks are links from another website to your site. For search engines, having other websites link to your site is often considered an indicator of your site’s credibility and authority. However, it’s important here not just the number of backlinks, but also the quality of the linking sites. For example, getting a link from a leading website in your industry can be more valuable than many links from unknown websites.

Other Off-Page SEO factors may include social media marketing, guest blogging, forum participation, influencer marketing, brand reputation management, and more. These kinds of activities often occur outside of direct control of a website but can significantly improve a website’s search engine rankings with the right strategy.

Off-Page SEO involves strategies to enhance the online authority and reputation of a website, which typically helps in improving search engine rankings.

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Why is SEO Work Necessary?

SEO (Search Engine Optimization) work is necessary for several important reasons:

Visibility and Organic Traffic: Search engines are one of the most important sources where internet users seek information. Ranking a website high in search engines provides it with greater visibility and, consequently, more organic traffic.

User Experience: SEO optimizes your website not only for search engines but also for users. A good SEO effort helps users find the information they are looking for on your site more quickly and easily.

Reliability and Authority: Websites that rank higher are often perceived as more reliable and authoritative. A strong SEO strategy can enhance your brand’s reliability and authority.

Competitive Advantage: Your competitors are likely working on their own SEO strategies. An effective SEO strategy can help you surpass your competitors in search engine rankings.

Higher Conversion Rates: SEO makes your website more relevant to your target audience, increasing the likelihood of visitors becoming customers or leads.

SEO is a critical factor that determines a business’s online success. Therefore, developing and implementing an SEO strategy is important.

How SEO Prices Are Determined?

The pricing of SEO services depends on various factors, and there is generally no specific standard. However, here are some key factors that typically determine SEO prices:

Scope of Service: The amount and detail of work to be done significantly impact SEO prices. A comprehensive service that includes a full SEO audit of a website is typically more expensive than a specific task (such as keyword research or content creation).

Website Condition: The current SEO status of your website also affects the prices. Fixing and improving the SEO of a website with weak SEO usually requires more time and effort than working on a website that already has a solid SEO foundation.

Your Goals: Your SEO goals can also influence the prices. For example, a large-scale SEO campaign aiming to reach a national or international audience is typically more expensive than a small-scale campaign targeting a local audience.

Experience of the SEO Agency or Expert: A more experienced and reputable SEO agency or consultant often charges higher fees.

Contract Duration: SEO is often a long-term investment, and many agencies or consultants enter into contracts to provide services for a specific period (e.g., 6 months or 12 months). The total cost of such a contract is typically determined through periodic payments.